Introduction to Automation Systems
Automation is starting to pop up everywhere you turn. Forbes magazine wrote that “chatbots will be your new best friend,” but even if that’s not the case, an automated client acquisition system certainly could be your business’s best new team member.
BOTS ARE TAKING OVER
Before you go thinking Terminator, realize that chatbots are likely not literally going to take over the world. They’re just going to make it a little better. Bots simply provide a 2-way interactive experience to help a user achieve a goal, be it to get help, learn something, or buy a product. A good indicator of future technology trends in Asia and in China, the web has been absolutely dominated by bots, a messenger app called WeChat. And it’s not just young people. An astounding 98.5% of Chinese between the age of 50 to 80 use the messaging app.
BOTS BUILD LISTS
One of the first things that shocks people about chatbots is how many different ways you can collect subscribers. When you think about email, you basically have one option: an opt-in form. With bots, you can collect subscribers in a dozen different ways including clicking a link, clicking a button, commenting on a Facebook post or scanning a code. When you consider the ease of gaining subscribers with the high value each subscriber holds, it is astounding. When you factor in the fact that Bot subscribers also become email subscribers at an extremely high rate, it will truly start to blow your mind.
BOTS ARE AUTOMATED
Nobody likes to work harder than they have to and nobody likes to wait any longer than they have to. Bots solve both of those problems. Let’s face it, most businesses don’t have automation in place to serve their customers and make sales around the clock. If you’re trying to compete in this day and age and you haven’t put automation to use for you, you’re going to be fighting an uphill battle. Having an effective customer-getting and customer-serving chatbot will help you to stop chasing technology, and finally, get in front of it.
BOTS CONVERT CUSTOMERS
You might have heard about the statistics about crazy high open rates and crazy high click-through rates with chatbots and messenger marketing. They are true. But it doesn’t stop there. The fact of the matter is that even after the click when a user lands on your website or sales message, they are more likely to buy when they come from a bot. This is due to the engaging 2-way communication that is only able to happen using this new technology. When you understand the engagement of a bot, you’ll realize that email isn’t only far less effective, it’s really rather boring.
BOTS CREATE POSITIVE ROI
Look, we’re smart enough to know that there is only one thing that matters to you as a business owner… “when I put money into it, how much money will I get back?!” When it comes to investments, there is no better investment to make than that of AUTOMATION.
If you think about it, an automated Bot is not only consistent and reliable, it will never take time off or ask for a raise. It will just quietly continue serving your existing customers and getting you new ones day after day. And while many people think that the role of Bot is to replace humans, that’s just not the case. Yes, a bot can reduce your cost by eliminating simple support functions. That said, a good bot will actually create MORE conversations, specific.
Client Acquisition on Steroids
It has been estimated that by the year 2020 chatbots will power 85% of all customer service interactions. Needless to say, this can result in significant cost savings. Even better though is that the time saved can allow your team to focus on what matters most:acquiring and retaining happy customers.
BOTS Benefit YOU in 3 Primary Areas
OK, so now that you’re starting to consider jumping on the Bot bandwagon, let’s get into the nitty-gritty. We realize that in sharing these insights that they might not each make sense to you (and that’s ok). After all, Bots are relatively new even for experts like us. That said, when you break down the benefits in the 3 primary areas (marketing, sales, and support) things will begin to become a lot more clear.
Your bot will open up an entirely new marketing channel for your business. We build Bots that are literal lead generation machines, capturing new prospects in ways you’ve never imagined. Once engaged, your Bot will create a personalized experience for each user, keeping them coming back again and again.
Everyone wants to make money while they sleep. Bots, however, never even stop to rest. Your new Bot will not only capture leads, but it has the ability to help turn those leads into buyers both online and offline. So no matter your business, you’d be crazy to not add a customer-getting chatbot to your sales team. Your Bot won’t even expect a sales commission.
It has been estimated that by the year 2020 chatbots will power 85% of all customer service interactions. Needless to say, this can result in significant cost savings. Even better though is that the time saved can allow your team to focus on what matters most: acquiring and retaining happy customers.
Where to go from here?
By now, it’s safe to say you realize you need a Bot. More accurately, that you WILL have a bot, it’s really just a matter of when. So you have 2 basic options.
is of course to sit back and do nothing. To procrastinate and let this massive trend pass you right by. If you did, it’s not like the world would end. Heck, you’ve missed opportunities before and you can always get a Bot 5 years from now (just don’t expect to get the benefit of beating your competition and creating a unique advantage in the marketplace).
Your second option
(and in our opinion, the wise one) is to get a customer-getting chatbot as fast as humanly possible (because you’ll need humans to build it for you).
Your first step, if you haven’t already, is to reach out to us to get a free consultation. And not to worry, this will be painless. After all, we’re tech geeks who specialize in building bots and at this point, the demand is so high we don’t need to beg for customers.
What we will do on our call is talk about your business and what a Bot can do for you. We’ll get specific as to your best course of action and if it makes sense, we’ll help you figure out how to move forward with the best plan. Your solution will be both cost-effective and results-oriented, because that’s how we roll.
So with that, we hope you’ve enjoyed this brief introduction
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